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Erika Dressler

Brand Marketer, Marketing and Advertising

Hi, I'm Erika Dressler. Welcome to my Bio site.

Erika Dressler's Bio:

Erika Dressler is an experienced Marketer and Brand Manager, having worked in Biotechnology and Pharmaceuticals for the past 7 years.  Erika has expertise in marketing, branding, and sales in both specialty biologics in oncology and diabetes, as well as pharmaceuticals in diabetes.  She has worked extensively on pre-launch and launch products, and also has solid experience with in-line products.  Erika has a comprehensive range of skills in US Marketing and Sales, Global Marketing, and e-Marketing/Digital Marketing.  She has lived and worked on 3 continents over the past 10 years, and has traveled extensively internationally - including Europe, Asia, and Latin America.

Erika Dressler's Experience:

  • Sr Product Manager, BioOncology at Genentech

    March 2013 - Present | San Francisco

    BioOncology Marketing

  • Sr. Biopharmaceutical Representative, Oncology at Amgen

    April 2009 - April 2012

    Sr. Biopharmaceutical Field Representative for Oncology and Hematology products. Territories include Hollywood, Beverly Hills, Los Angeles, Glendale, Missions Hills, and Valencia.

  • Marketing Manager, Oncology at Amgen

    April 2009 - June 2010 | Thousand Oaks, CA

    Oncology professional website design, development, launch, promotion, tracking. Oncology promotional branding. Oncology Advisory Boards. Budget management. HCP educational tools. Congress planning.

  • Product Manager, Diabetes at Amylin Pharmaceuticals

    December 2007 - April 2009

    Non-personal promotion of in-line brand. Print media planning, print ad development. Targeted media initiatives for HCP audience. e-Detail development. Global Brand Plan. Congress planning. Advisory Boards.

  • Associate Product Manager, Global Marketing at Bristol-Myers Squibb

    March 2006 - December 2007

    Advisory Boards. Competitive scenario planning and SWOT analysis. Product sampling strategy. Latin America process for use of US promotional material. Product portfolio management.

  • Marketing MBA Intern at MERCK

    January 2004 - June 2004

    SWOT analysis and market mapping. Primary market research. Consumer profiling. Competitive market analysis. Regional sales forecast

  • Biology Coordinator at UNIVERSITY OF PENNSYLVANIA

    May 2001 - August 2003

    Managed pre-med program. Reviewed and formulated scholastic requirements for department. Monitored faculty & student compliance with scholastic policy. Developed client survey for process improvement. Designed and implemented digital process changes department-wide.

  • Department Program Manager at San Diego State University

    1995 - 1999

    Drove visibility for department'€™s Graduate Program, increasing quality of applicants & overall enrollment. Promoted public lecture series. Developed creative print ads. Designed topic framework, collaborated with authors on content, and managed lecture flow based on customer insight and needs assessment.

Erika Dressler's Education:

  • Thunderbird School of Global Management

    2003 – 2005
    MBA
    Concentration: Global Marketing

  • San Diego State University-California State University

    1997 – 1999
    MA
    Concentration: History of Disease & Medicine

  • University of Texas - Austin

    BBA
    Concentration: Finance/International Business

Erika Dressler's Interests & Activities:

e-Marketing, Global Marketing, Global Branding, Global Business, Oncology, Biotechnology, Brand Management, Branding




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